How to create an effective email to win over your potential clients
How to create an effective email to win over your potential clients
Blog Article
Would you send flowers to someone allergic to pollen for their birthday six months after the official date? Clearly not. The effect would be disastrous. Even today, many advertisers believe that sending an identical Brazil Email List to their potential customers and their CRM database has no impact on the effectiveness (or not) of the campaign. Wrong. Not only is the target audience different, but above all, the relationship with the brand is not at all the same.
Be effective with your potential customers
When you send an b2c email lists to potential customers, you are addressing people who know little or nothing about your offer. It is true that you enjoy a natural reputation, developed thanks to your history and past actions, but do these people really know your current collections and the breadth or depth of your offer?
A first suggestion that should sound like an unbreakable law: Be concise and forceful!
Dataventure It's easy to say it... but in practice, how do you do it? reveals its tricks with this little memo...
Concise: Limit excessively long descriptions. You should focus all your attention on a relevant headline that will quickly interest the reader.
Deployment: Clearly and forcefully highlight your offer from the first third of the creative.
Touchpoints : Multiply touchpoints with potential customers through numerous calls to action (CTAs) throughout the creative. Also highlight the main CTA. It should be visible at first glance .
Architecture : The headline, offer, and main CTA should be placed in the first third of the creative.
Best Sellers Focus on your leading products if your range is broad and deep.
Limited : Reduce the length of your email.
Engaged : Your email is a reflection of your brand, so adopt a tone that is unique to it.
And now you can too.
A round of applause for the designer! BOOM! It's time for our graphic design recommendations. Let's translate because the graphic designers in our house are a little bit special, a little bit artistic...
1. Tailor your creative to your target prospect’s codes to boost your KPIs.
The star is your product. Show it.
Promote the use of product images, preferably your bestsellers, to illustrate your different worlds and collections. This will help potential customers immerse themselves in your brand's universe and increase response rates. Be careful with images that are too segmented; it is better to choose images that can appeal to a wide audience. Also avoid images that are too lifestyle-oriented, focusing on a mannequin or a landscape that hides the product.
Play with variety and scenery.
Vary the images of your chosen products to represent your different ranges depending on the latest developments or seasons.
Make the most of your adaptation!
Illustrate your different product categories and rank them according to the interest they represent for Internet users. The goal is to place those that are most likely to attract clicks and conversions at the top of the list.
Make yourself understood
Capitalize on your offer, not the corporate copy. Drawing attention to your “Sweet Days,” “Happy Days,” or other internal brand highlights will not evoke anything in the mind of the Internet user. A clearly expressed and represented offer will provoke a reaction in the potential customer and boost your KPIs.
2. Capture the attention of potential customers and encourage them to react
Drainage:
Reduce the amount of information to refocus attention on the important elements (offer/products) and limit the length of the creative.
Increase CTA visibility:
Adopting a color/design that makes them stand out at first glance.
Let's show off the tricks!
Use animated formats like gifs or dynamic counters (but be careful: it's Christmas, so don't use fairy lights) and be careful with video, which makes the kits too heavy and can earn you a one-way ticket to the land of Spam.
3. Vary the design of your prospecting creatives:
The creative side:
Choose different visuals from campaign to campaign, even to illustrate the same offer.
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